I am a full-time MLM professional. I have seen many articles written letting people know how to succeed at MLM or network marketing. I want to tell you today how to fail. That is right. There are four puzzle pieces to MLM or network marketing success. If you get any of the puzzle pieces wrong then you have increased your chances of MLM failure. The more pieces that are wrong, the higher your chances of failure!

The product is the first puzzle piece. Choosing a company with the wrong product greatly increases your risk of failure in your business. If you choose to represent a company with a readily-accessible product then you will increase your chances off multi-level marketing failure. If your customers or reps can go down to the local drug store or grocery story and purchase a similar product then the product is not unique enough to boost you into success.

Another type of product that can help you fail in multi-level marketing is a “me-too” product. If there are more companies that have the same type of product then you become a “convincer” rather than an “inviter.” The more product competition that you have the greater the risk of failure in your business.

The second thing that can lead to MLM failure is choosing a company with the wrong compensation plan. All multi-level marketing compensation plans are not created equally! You need to find a comp plan that has a plan for start-up income as well as ongoing residual income. Don’t get overly excited about the product and forget about the compensation plan. It will make a huge difference.

The third thing that can lead to failure in your multi-level marketing career is choosing the wrong team. Once you have found a company that you feel has a great product and a lucrative comp plan you need to search for the right team to join. Many people join friends or family members in their business. That is only a good idea if your friend or family member is serious about building a multi-level marketing empire.

The 4th and final thing that can quickly lead to multi-level marketing failure is running out of leads. Most people starting in this business stop generating leads after they have talked to their friends and family members. These are the wrong leads and this activity can greatly increase your chance of failure! In order to succeed you need to use a lead generation technique that attracts people who are looking for an opportunity. If you generate leads correctly you will increase the likelihood of succeeding in the multi-level marketing industry!

Product, compensation plan, team and lead generation are the four pieces of the MLM success puzzle. If any of these things are wrong then you have greatly increased your chances of failing in the MLM or network marketing industry. Succeeding in the MLM industry is not difficult if you make the right choices.

Deanna Martin is a leading network marketing professional dedicated to helping others achieve maximum success! You can watch Deanna’s videos on this subject and other subjects by visiting Deanna Martin’s Home Biz Site right away!