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by Stephen Beck

Marketing information products, or e-books, is one of the best ways to make money online. The first thing you should do is research about what the market wants to read in an e-book. After you write your e-book, you need to get traffic to your website that sells your e-book.

So how can you get more traffic to your website, allowing you to sell your e-book?

By writing articles! You have researched keyword phrases and used them to write your e-book. Use those same keyword phrases to write articles, which will add more backward links to your e-book website. At the end of each article, add a link that leads people to your website. You may also want to add a brief note about yourself, the author, and offer them something of value for visiting your site. This “ethical bribe” can be information, a newsletter, or something else that will attract attention.

If your article helps your readers to save money, then you have reached a thrifty audience. They might like other money-saving tips. At the bottom of each article, include a blurb like this: “Stephen Beck is a financial expert who writes articles to help people save money on their wedding. Get your free copy of Celebrate ” Great Money-Saving Tips for Your Fabulous Wedding. Click here for free information”. This backward link brings traffic to your website.

When they click on that link to get your free report, theyre will be whisked away to your e-book page. When they get to your e-book web page, there will be a pop-up for their name and email so you can send them your free report. Meanwhile theyre already at your page and theyre reading about your e-book and all the things it can do for them.

After you write the article, use it for massive e-book promotion. Send it to all the article directories, all the e-zine directories on the Internet. Webmasters love free articles, and rarely have the time to write their own. They dont care that your articles direct the reader to your own website; they only care about content.

By adding articles to webpages and blogs, you gained a reputation as an expert in your field. The backward links (at the bottom of each article) increase traffic to your website, while increasing your ranking in the search engines. This drives a stream of visitors to your webpage, increasing e-book sales.

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