north american businesses guide

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by John Benson

There are a wide variety of styles and sizes of label machines that have multiple uses. Choosing the right labeling machine for your business is an important factor in streamlining workflow and producing high quality products. Below are some descriptions of some of the most common types of labeling machines with tips on how to choose the right one for your company.

Using a labeling machine for the purpose of packaging a promotional item is one of the most common ways businesses choose to implement their own labeler. Pressure sensitivity and consistency in label placement become very important in promotional packaging, because the look of your product speaks volumes for your business. The ability to properly place promotional or reclosable labels on products is essential to insuring quality with customers.

Some packaging has a unique size and shape, meaning that a custom labeler is required to meet that demand. Typically, custom packages like clamshells require a lot of manual oversight. However, when the process is automated and a printer is added, production costs can drop dramatically.

The need for printing capability is also an important factor in choosing the right label applicator. Simplicity and reliability are the two things most companies look for in their labelers. High volume automated packaging and labeling companies typically demand a print and apply labeling machines that are heavy duty and able to handle 24-hour operation.

Looking for a solution for labeling CDs or DVDs professionally? If you are one of the few places still packaging media like this, you will need to a labeler that works with an inkjet printer. That said, make sure your label applicator is flexible, as these forms of communication could quickly become outdated with the rise of all digital media players.

Many companies make products that require corner labels to be applied on the leading or trailing edge of a package. Label applications like this are often used on products that have directions and information on two sides of a package. Corner labelers are recommended for this process with special applicators that place the label on the front and side of a box.

Pre-made bags and pouches require the newest technology in label application. Varying shapes and sizes of bags created problems for labelers in the past and caused companies to need multiple labelers. The process of labeling pre-made bags can now be automated thanks to custom settings and streamlined applications.

Before deciding on a labeler, determine what your business needs to use the machine for. Consider any company cost restraints and determine what applications best meet the needs of your manufacturing workflow. While most companies look for an all-in-one solution – like a print and apply labeler – many custom options are available when making a labeling machine purchase.

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