Looking to build a squeeze page, huh? Great. Squeeze pages are a big part of your marketing campaign. But just what determines a good squeeze page? Would you be able to tell a good one from a mediocre one? Keep reading to find out what great squeeze pages all seem to have in common.

Great headlines and sub-headlines

Those bolded little phrases can mean the difference between an interested reader and one who just skims. Use all types of headlines to win your readers’ interest and keep their attention.

Plain backgrounds

They’ve been shown to convert more prospects than others and that’s what you want. Don’t worry about fancy backgrounds that distract from your offer.

Above the fold content

Keep your content where it should be- above the point where a reader would have to scroll to read the rest of it. This area is called “above-the-fold” and prospects are more likely to read what’s there than anywhere else.

Readability

You want to make sure that your content is readable, whatever its contents. Using bullet points is a great way to keep your material organized. It also presents your material in a simple way. That appeals to readers. Using bullet points, try outlining the highlights and benefits of your product.

Convey importance

If you think your content is important to read, convince prospects of that fact by using power words. Emphasize the value of the content by writing strongly and by using action verbs when requesting that prospects do something.

Get vouchers

Prospects want to know that your offers are worth something, so get other people to testify to their value and put their words on your website.

Guard private information

In addition to using security measures to protect customers’ information, you can also link a privacy policy right on your website. A lot of times, customers want written reassurance that you won’t use their information for unapproved of purposes.

Get accessible

Too many business owners forget about giving their prospects a way to contact them. Provide your contact information so that sales are made even easier.

Call them to action

You need calls-to-action on your squeeze page. They need to be energetic to successfully get a prospect to do something. Use more action verbs for your calls-to-action.

Video

Videos are proven to raise conversions. Why not offer a video on your squeeze page?

Look into forms

Opt-in forms are an integral part of any squeeze page. Prospects are most likely to use opt-in forms when they’re located to the right.

An absence of links

Distraction is not an option for prospects. Don’t give your prospects a reason to become bored with your squeeze page and leave. Keep the focus on getting them to leave their contact information.

A reason to stay

You’ll want your prospects to remain where they are, reading your squeeze page. Do everything you can to keep them there. Try offering free gifts like a special report or an audio lesson.

As with any form of Internet marketing, split-testing can help you find out what’s a hit with your audience. The results of testing can help you wrangle more conversions later, so keep testing even after you think you’ve created a winning squeeze page.