When you have an online business it is crucial that you grow a responsive list. A list of purchasers, subscribers or newsletter readers that are keen to know what you have to say and give. Below is the outline of what you need to do to build your list and make it responsive to your emails.

1 ” Opt-in form ” On your website you need to place an opt-in form so that visitors can give you their name and email address. An auto responder service will provide you with the html code that you need to place in your website. There are many auto responder services and you do need much experience to use them.

2 ” Traffic ” Any website needs traffic and you will need to drive traffic to your opt-in form on your website or squeeze page. Your main traffic will be generated from articles, ppc, videos and blog posting to name the main few. There are certainly many more traffic methods but these will suffice to get you started.

3 ” Incentive – When prospect arrive at your website you will need to give them an incentive to enter their details. This is usually a free report of some kind that is relevant to your particular niche.

4 ” Build a relationship ” this is just as important as any other aspect when building your list. You need to gain the trust of your list as well as making yourself seem like someone who has something of value to offer. Webinars and blog posts are key to this as you must be yourself, being yourself will shine through and people can connect with you and once whey do this you will have a list and a fan base.

The above four steps are the basics to getting up and running with building your list. The two most important and difficult parts to creating a responsive list is driving traffic and building a relationship. Although difficult there is assistance available so that you can learn and practice and in the end make money from your list.