Cakes have been one of the greatest achievements of the pastry industry. They have the aspect of softness that rivals the cookie’s toughness, sweetness as tender as the nectar of a flower, and elegance and glamor only achievable by the use of fruits and icing. Cakes are indeed held high in the bread industry, and as such, also has had the most variety and change over time.

Traditionally, a cake is a type of food that is usually of the bread-oriented, and sweet and baked (though right now, there are cakes which can be cooked without the use of heat). The basic cake ingredients are usually some sort of flour (wheat, potato, depending on the gluten content which determines the quality of the cake), sweetener, binder (eggs and the like), fats, liquids and some sort of leavening agent. Though this is for the normal proper cake, there are other cake forms that are either incomplete, or have made substitutions but over all; a cake is a cake.

But do you have any idea what a good cake is for a festival run? First, try and check what the environment is like. Check the temperature, check the people that come in. Is it hot? Too cold? Are the audience the kid type? The adult type? Depending on the temperature, it would affect what contrast you have in mind. Kids making up the general population, your cake should focus on fun and colors. Otherwise, sophistication and taste should be your priority if you have the classy gents and the snobbish ladies (chocolate is still your best bet).

Cakes directly affect the various moods and tastes of each person or individual that tastes them. They can either relax the person or make them aggressive and hyped. Take the sour cake for example, a good dose of this would make you quite hungry and improves a great deal of your appetite. Have diabetic clients? Sweeteners are your best bet (skimp on the natural sugars though). Who knows, you might be able to pull off “mood cakes” and it would be a great hit.

Cakes are quite helpful in a business, and you can rarely go wrong with cakes. But the cake market is a tough battleground. You compete with other people’s recipes and their connections as well.But don’t panic. All you need is an understanding of your surroundings, a good rapport, and plenty of servings to go around.