Repetition is one of the best ways for a marketer to reach the awareness and wallet of the urban worker. By advertising along commuter routes, marketers can reach potential customers every day while they’re caught in traffic jams.

Making an impression along major commuter routes represents a great way to do this, as it makes an impression every day, often while commuters are stuck in traffic and the message is the only (interesting) thing for them to read anyway, and not necessarily advertising in Chicago proper.

Making the message interesting, humorous, or otherwise memorable (low prices? an award for great service? a shocking statistic? a beautiful design?) will make any marketer’s Chicago advertising campaign much more effective than if the message is complicated, wordy, awkward, or negative.

Many marketing professionals have shown that customers are loyal to brands and companies that make them laugh, so just building good will with good wishes for the day or else with a highly self-aware ad can convert otherwise naysayers into loyal clients.

As far as location is concerned, targeting Chicago residents and commuters to the city alike is best achieved through a campaign of billboard advertisements that are strategically placed along commuter routes. To access a wealthier, more urban demographic, advertising along routes to and from the city for Lake County commuters will give marketers access to the attention and capital of residents on the North Shore and in major (and affluent) suburbs like Waukegan.

Tens of thousands of Chicagoans also drive, and they use the major interstates and state highways alike to get from one part of the city or another. Having a presence in Lake County is therefore an ideal way to achieve the sought-after goal of implementing the most effective advertising in Chicago, as commuters to other parts of the city and residents just traveling somewhere else are bound to encounter the marketer’s message.

By accessing the workers who benefit from Chicago’s thriving economy, Chicago advertising that focuses on commuter routes translates into high ROI for advertisers. By keeping messages funny and building good will, and by spreading them out along the periphery of the city that is used to circumvent traffic downtown and reach final workplace destinations, advertisers can reach commuters and downtown residents alike .

While commuters dominate a lot of the major billboard routes, many Chicagoans still have cars, which they use to get around the city, to go shopping in the suburbs, and to escape when they aren’t working. Reaching segments of both of these groups in the right context - every Chicago business’s goal - is easily achievable with smart placement of billboard ads.

Tags: Business