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When designing a website, there is a lot of preliminary work that needs to be done in order to get the exposure necessary through search engines. Most webmasters skip this part, and instead focus on optimizing their website through offsite means. Take this fact to your own advantage and beat them in the rankings by following a few onsite SEO methods.

The first method is to make use of meta and heading tags. Meta tags have been said to be extinct, but they still play an important role in search engine optimization. One example would be that Google prefers to use a website’s meta information to show a listing in search results, rather than searching for text and showing a brief summary.